directories, search engines use automated programs to analyze your
web site to determine its placement in search results. Every search
engine uses a different method for site analysis, and in general,
the domain name itself has a relatively small impact to search engine
placement, but one of the most important domain name considerations
is the placement of keywords in the domain name itself and the similarity
of the domain name and page title. For example, if your site sells
travel services to Mexico, you may want to choose a domain name
such as "Travel-To-Mexico.com". Note that there are hyphens
between each keyword. Hyphens are powerful additions to your domain
name in that they are both easy to recognize, remember, and search
engines are able to distinguish the key words within the domain
name. If instead you chose the domain name "Traveltomexico.com",
the search engines would not be able to pick out the words "travel",
"to", and "mexico". It would simply see the
domain as a single jumble of words. However, keep in mind that using
many keywords separated by hyphens may make the name of your site
difficult for people to recall.
the advent of long domain names, you could choose a domain name
such as "www.Cheap-Discount-International-Travel-To-Mexico.com".
Plenty of keywords in this domain but see if your customers will
ever remember it and be able to pass on your site as a recommendation
to someone else (remember- word of mouth is a critical traffic channel
for you website).
search engines also use link popularity as a factor in determining
a site's ranking in search results. Link popularity is usually determined
by both the quantity and quality of links from other people's sites
to your sites. Achieving a quantity of links is a matter of getting
more and more people to place links on their website pointing to
your website. Quality is partly determined by the text in the link
itself (called anchor text). Usually, the anchor text will be the
same as your domain name which should contain your ever important
key phrases. So the more links you receive to your site containing
"Travel-To-Mexico" in the anchor text, the higher your
ranking could be for words like "travel" and "Mexico"
on some search engines.
careful not to register a site with a free hosting service. For
example, instead of choosing "www.Travel-To-Mexico.com",
you end up with "www.freewebhosting.com/travel-to-mexico".
Some search engines will not even spider websites that are hosted
by free hosting services and your site would not show up at all.
Additionally, when a search engine determines the placement of a
website in its search results, it almost always places emphasis
on the home page of the domain. Therefore, if you are hosting through
someone else's domain name, the importance of your site to search
engines will be watered down since it's the home page of your free
hosting company that will receive more attention.
good results in search engines and directories is extremely challenging.
Every search engine has a different method for determining rankings
in search results and their methods change on a regular basis! Before
you even design and launch your site, give yourself an edge by choosing
a domain name that will work well in search engines and directories.
This article has attempted to provide you some domain name tips
to help you with search engine optimization. But remember to balance
the needs of being well placed in search engines and directories
with the importance of having a site that is memorable and aligns
with your marketing, branding, and advertising plans.