are some qualities that you should keep in mind when selecting a Domain
name that sticks in the mind is what you want. Your exact business
name is a good choice. If someone knows your name, then they already
know your web address. Another choice is a phrase or sequence of
words that describes your product. Domain Names that evoke a visual
image can make them easy to remember. Shorter names are better than
longer ones, but if adding length increases memorability, go for
the longer one.
your business is on the Internet, you will find yourself telling
people your Domain Name several times a day; in conversation, on
the phone, or in radio ads. Avoid any name that only works in print,
and needs to be spelled out when spoken aloud to be understood.
This rules out almost all abbreviations, or the use of single characters
to represent words (like 'U' to mean 'you', or '4' to mean 'four').
With the new 63-character length, all words in your name can be
fully spelled out. Be wary of choosing a Domain Name that contains
homophones. TwoFancy.com, TooFancy.com, and 2Fancy.com all sound
exactly alike, but are three different websites (unless you own
all three). Names using digits will always require explanation ("that's
the digit 3, not three").
find out whether a Domain Name is already registered, visit the
website of Network Solutions or IDR. Near the top of each page is
a link to 'whois', which will be a form to test Domain Name candidates.
Simply testing a name by typing it into the location bar of a web
browser to see if anything comes up will not work, since many names
are registered but not active.
Your Domain Name
you have a name selected, the next step is to register it. Annual
fees for registration are $35/year or less, depending upon which
registrar you use, and how the registration is done. Registering
your domain is fairly straight forward. Remember, you do not need
to own a website or even be an Internet user to own a Domain Name.
the name you want is already registered to another, it is possible
to purchase it from the current owner. Prices can range widely,
depending on the name and your skill in negotiating. There are no
price-guides, so buying a Domain Name is pure haggling at it's finest,
with the sale price determined by comparing your desire to buy versus
the owner's desire to sell.
a legal path to challenge and gain an existing Domain Name has been
growing in popularity. Few precedents exist, and new laws are being
written in this area.
you considering staking a claim on a domain name, do so immediately.
With the incredible growth of domain registrations, odds are that
the domain name you see available today, will not be there tomorrow.